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OUR
STORY

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The Bao Guys (TBG) stand as Malaysia's trailblazing Fast Food Bao Store, emerging from the inventive minds of three law graduates during the challenging period of the Movement Control Order (MCO). Specializing in providing a seamless experience for patrons seeking convenient grab-and-go options, TBG has swiftly evolved from a humble online delivery service into a distinguished establishment with the inauguration of our first brick-and-mortar store in SS2 in under six months.

 

This trajectory underscores TBG's unwavering commitment to cultivating a distinct Fast Food Bao culture. We've seamlessly infused a contemporary twist into a cherished culinary tradition, responding to the dynamic preferences of today's ever-evolving palates. Our curated range of flavors is meticulously crafted to take you on a global journey—one bao at a time.

 

Each bite at TBG promises an explosion of flavors meticulously orchestrated to strike the perfect balance between complexity and simplicity. Our culinary approach reflects our dedication to not merely meeting but exceeding the expectations of our discerning clientele.

 

As we embark on this culinary journey, we invite you to join us in redefining the landscape of fast food, one bao at a time. We are open to collaborations and partnerships with investors who share our vision for innovation in the culinary industry. Together, let's shape the future of Fast Food Baos and create a legacy that transcends borders and tantalizes taste buds worldwide.

  • To reinvent Baos into elevated fast food staples, available to everyone without any religious constraints 

  • To establish a culture of fast food baos, modernising a traditional food staple for today's ever-changing taste buds 

  • To have strong presence locally in shopping malls and high traffic areas 

  • To be the No.1 Alternative to traditional Fast Food across the globe 

  • To be the fastest growing Fast Food Bao store

  • To be accessible and available to people from all walks of life. From the highest of skyscrapers to the smallest of villages, Feeding the world, One Bao at a time 

  • To grow and expand regionally with strong intentions of having a presence in SEA

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MISSION

VISION

2024 GOALS

01.

Mobile Marvels in High-Density Spots

Launching food trailers in accessible high-density neighborhoods and tourist hotspots for on-the-go bites.

02.

Untapped Markets Unleashed

Exploring new frontiers in Terengganu, Perlis, Kelantan, Pahang, and Kedah, introducing TBG where competitors

are absent.

03.

East Malaysia Takeover

Breaking ground in East Malaysia, a region largely untouched by competitors, to establish TBG as the go-to bao destination.

04.

Mall/Kiosk Franchise

Balancing mobility with fixed locations by meeting the demand for mall/kiosk franchises.

05.

Strategic Collaborations for Buzz

Partnering with local businesses, vendors, and events to amplify brand visibility and community engagement.

06.

Digital Presence

Enhancing our online footprint with easy-to-use ordering systems for customer convenience.

07.

Green Trailers, Happy Earth

Incorporating sustainable practices in food trailer operations, aligning with environmental values.

08.

Menu Magic for Regional Delights:

Innovating our menu with regional specialties, ensuring a delightful Bao experience tailored to local tastes.

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JANUARY

Incorporated new menu -
Satay Bao, Duck You, Butter
Be Good, SSS Chicken

MARCH

Opened up slots for business
opportunities - Kiosk, Cafes,
Food Trucks

JUNE

Introduced Malaysia’s ever
first fast food bao truck

NOVEMBER

Teaser for new outlets opening

soon - current outlet count 6

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